Face Cleanser
$40Soft foam for your daily cleanse.
Barrier care for dry, sensitive skin,
rooted in white dandelion science.
Choose your daily barrier care.
Shop all
Essence Soo
$50A light, milky layer of hydration.
Face Cream
$70Rich moisture with a soft, non-sticky finish.
Real routines. Real customer reviews.
“The essence is so hydrating. I apply two or three layers at night. Love it.”
Reviews translated from Korean. See each product page for review details.
White dandelion, cultured
for barrier care.
01 WAKE
Unlock white dandelion’s potential.
A Korean flower with built-in defense. We unlock what its cells already know.
Plant Cell Intelligence™ — research
HM+ Barrier Science™ begins with Phyto-Tech, our plant tissue culture technology. We create our signature extract from Korea’s native white dandelion.
Laboratory testing reported increased FLG mRNA expression in cultured human skin cells exposed to the extract. FLG encodes filaggrin, a protein involved in the skin barrier. This is ingredient research in cultured cells, not a test of a finished product on people.
Phyto-Tech uses plant tissue culture. The patent describes phytoplacenta: plant tissue associated with seed development.
Read the patent
02 REBUILD
Support the barrier that holds moisture.
Barrier care, built into the formula. Our patented extract is paired with Ceramide NP in Face Cream and Essence Soo.
Barrier Architecture™ — formulation
Face Cream and Essence Soo combine the culture extract with supporting lipids, including Ceramide NP. These ingredients are part of our approach to caring for the barrier that helps skin hold on to moisture.
Explore the formulation approach
03 RETURN
Bring hydration and comfort back to skin.
From plant cells to daily care. Hydration and barrier support, with skin comfort in mind.
KOUM Regeneration™ — daily care
We study finished formulas as well as the ingredient. Face Cream was tested for water loss through the skin, and Essence Soo for hydration and moisture-barrier function. See Education for each study’s methods and results.
See the results in EducationSensitive skin
sets our standard.
Our signature ingredient
Our patented White Dandelion culture extract is used in Face Cream and Essence Soo.
Dermatologically tested
Independent Dermatest assessments help us evaluate skin compatibility in the formulas we test.
Vegan and cruelty-free
Our vegan and cruelty-free commitments are supported by The Vegan Society and PETA.
