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About

we reduce STRESS on the skin

WHO WE ARE

We operate in the skin wellness category, not trend beauty. Our mission is to reduce stress on the skin—the body’s largest organ—by creating atopic, barrier-first skincare that supports long-term comfort, stability, and everyday well-being.

We exist for people who buy when something matters, stay loyal to what works, and trust authority over trends.

OUR PRODUCTS

We present a thoughtful range of sensitive skin-supporting essentials that harness the resilience of White Dandelion with cutting-edge sustainable science.

Combined with striking artistic design, effortless gender-neutral packaging, and uncompromising standards, Talitha Koum is making strides in skin barrier support.

Our clean beauty essentials not only stand up to the rigors of daily life, but deliver the confidence in the rejuvenation of the overall health of your skin.

OUR MILESTONES

3 years of R&D with BIO-FD&C, leading to patented White Dandelion phytoplacenta cell culture technology

2019
2021

HM+Barrier™ skincare line developed and crafted in California

First pop-up opens
at LCDC Seoul

2022
2023

Red Dot Design
Award — Packaging

TK& flagship store opens

2023
2023

Brighteous line launches

LIPCURE Balmtik
launches

2024
2025

Frieze Connect
at TK&

Expanding globally as a wellness beauty brand. And this is just the beginning.

2026
Founder story image

OUR FOUNDER - MOONSUN CHAI

The founder grew up with hereditary keloid scarring that made sensitive, compromised skin a lifelong challenge which she was also concerned about passing onto her children.



After experiencing dramatic benefits from ingesting White Dandelion tea used for centuries in traditional Eastern medicine for its scar-healing, anti-inflammatory benefits, she conducted extensive research to substantiate the powerful properties of this flower native to Korea by developing a patent ingredient with cutting-edge sustainable science. After countless rounds of formulation, Talitha Koum was finally born.

COLLABORATIONS

Talitha Koum skincare products

reduce STRESS on the skin

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