Original botanical science
Our White Dandelion culture extract was developed with BIO-FD&C and is protected by a U.S. patent.
U.S. Patent 11,684,564 B2
Strength in sensitivity.
We make Korean skincare for sensitive skin, with daily moisture-barrier care at its heart.
Little one, arise.
That is the meaning of Talitha Koum. A reminder to care for skin with patience, consistency and respect.
Our beginning
Sensitive skin made this personal.
For founder Moonsun Chai, sensitive skin was part of daily life. Her own experience, and concern for her children, led her to explore a different approach to skincare.
That search brought her to Korean White Dandelion, a research partnership and the beginning of Talitha Koum. Today, the same concern guides our focus on everyday comfort and moisture-barrier care.
Moonsun Chai, founder
Why White Dandelion
One flower.
Years of curiosity.
White Dandelion is native to Korea. Working with BIO-FD&C over three years, we developed a way to culture its plant tissue and create our own patented extract.
That extract is now at the heart of Face Cream and Essence Soo, bringing our botanical research into the products you use every day.
Sensitive skin sets our standard.
For us, caring for sensitive skin begins with how a product is made.
Dermatological testing
Independent Dermatest assessments help us evaluate skin compatibility in the formulas we test.
Vegan and cruelty-free
Our vegan and cruelty-free commitments are supported by The Vegan Society and PETA.
Made over time
From research to everyday life.
- 2019
3 years of R&D with BIO-FD&C, leading to patented White Dandelion phytoplacenta cell culture technology
- 2021
HM+Barrier™ skincare line developed and crafted in California
- 2022
First pop-up opens at LCDC Seoul
- 2023
Red Dot Design Award — Packaging
- 2023
TK& flagship store opens
- 2023
Brighteous line launches
- 2024
LIPCURE Balmtik launches
- 2025
Frieze Connect at TK&
- 2026
Expanding globally as a wellness beauty brand. And this is just the beginning.
Collaborations
